{"id":11690,"date":"2022-12-13T10:28:00","date_gmt":"2022-12-13T10:28:00","guid":{"rendered":"https:\/\/www.educatius.org\/?post_type=edu-news&p=11690"},"modified":"2023-11-08T12:02:58","modified_gmt":"2023-11-08T12:02:58","slug":"educatius-makes-a-big-investment-with-a-new-global-brand","status":"publish","type":"edu-news","link":"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand","title":{"rendered":"Educatius makes a big investment with a new global brand"},"content":{"rendered":"\n

Educatius makes a big investment with a new global brand<\/h1>

<\/p><\/div><\/div><\/section>\n\n\n\n

\n
\n

Educatius makes a big investment with a new global brand<\/h2>\n\n\n\n

World-leading but not world-known \u2013 yet! Now Swedish education company, Educatius, is relaunching its global brand journey. Last week, Educatius refreshed its visual identity and launched a completely new communication concept. The aim is to inspire young people around the world to do an exchange year, or to study for an international high school education online.<\/p>\n\n\n\n

Educatius has been offering high school programs abroad around the world since 2003. Despite being one of the biggest players in the market today, they are a well-kept secret, often working behind the scenes via global business partnerships. But now Educatius is reaching out in a big way to connect with agents, parents and their children in new markets and geographic regions.<\/p>\n\n\n\n

\u201dEducatius is unique in that we are the largest organization in the world dedicated to high school programs, but we don\u2019t have very high visibility outside the education sector. We\u2019ll celebrate 20 years of operating exchange programs in 2023; last year alone we helped over 8,000 young people from 60 countries to study abroad. Taking the step now to recreate our own strong brand is necessary, but of course also challenging,\u201d says Carla Kearns, Vice President of Marketing at Educatius Group. \u201dWe have so many varied stakeholders to connect with \u2013 from our students and parents, to our agent partners, to the wonderful families who host our students and the schools where they study.\u201d<\/p>\n\n\n\n

Educatius\u2019 new concept, developed together with the Stockholm-based agency Ruth during the autumn, is themed “Unlock the World,” with the goal to inspire young people to dare to go out into the world to study and experience a new perspective. The concept will be interpreted locally in various markets, since the driving forces and ambitions of students in, for example, China, Latin America and Europe differ.<\/p>\n\n\n\n

\u201dRegardless of whether you want to study abroad to increase your chances of getting into one of the best universities after high school or if the motivation is to leave home and discover yourself in a new culture, we want to inspire today’s young people to dare to take the plunge,\u201d continues Carla Kearns. \u201dWe know that an exchange year brings so many valuable experiences and unforgettable memories \u2013 both for students and their host communities. And in the long run, our programs contribute to increased global understanding between people and cultures.\u201d<\/p>\n\n\n\n

Educatius\u2019 brand is now live with the launch of a new English-language website that has been built by Merkle\/Isobar along with a new platform just for agent partners. In 2023, the new identity and concept will be rolled out globally.<\/p>\n<\/div>\n<\/div>\n\n\n\n

You might also like<\/h2><\/div>\n\n\n
\n
\n
\n
\n
\n
\n \"\" <\/div>\n
\n \n 2021.04.01<\/span>\n <\/span>\n
\n Educatius CSIET listed <\/h5>\n

\n CSIET grants F-1 Inbound listing to Educatius in the 2020… <\/p>\n \n Read Post<\/span>\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n

\n
\n \"\" <\/div>\n
\n \n 2021.10.09<\/span>\n <\/span>\n
\n Educatius Group collaborates in MetLife China\u2019s launch of \u201cEduCare\u201d <\/h5>\n

\n Educatius group announces a new collaboration with MetLife China <\/p>\n \n Read Post<\/span>\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n

\n
\n \"\" <\/div>\n
\n \n 2021.12.20<\/span>\n <\/span>\n
\n Educatius Seasons Greetings 2021 <\/h5>\n

\n Educatius Seasons Greetings 2021 <\/p>\n \n Read Post<\/span>\n <\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

World-leading but not world-known \u2013 yet! Now Swedish education company, Educatius, is relaunching its global brand journey.<\/p>\n","protected":false},"author":4,"featured_media":11753,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"news_category":[],"acf":[],"yoast_head":"\nEducatius makes a big investment with a new global brand - Educatius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educatius makes a big investment with a new global brand\" \/>\n<meta property=\"og:description\" content=\"World-leading but not world-known \u2013 yet! Now Swedish education company, Educatius, is relaunching its global brand journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand\" \/>\n<meta property=\"og:site_name\" content=\"Educatius\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T12:02:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.educatius.org\/wp-content\/uploads\/2023\/01\/Educatius_news.png\" \/>\n\t<meta property=\"og:image:width\" content=\"364\" \/>\n\t<meta property=\"og:image:height\" content=\"204\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand\",\"url\":\"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand\",\"name\":\"Educatius makes a big investment with a new global brand - Educatius\",\"isPartOf\":{\"@id\":\"https:\/\/www.educatius.org\/#website\"},\"datePublished\":\"2022-12-13T10:28:00+00:00\",\"dateModified\":\"2023-11-08T12:02:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.educatius.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.educatius.org\/edu-news\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Educatius makes a big investment with a new global brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.educatius.org\/#website\",\"url\":\"https:\/\/www.educatius.org\/\",\"name\":\"Educatius\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/www.educatius.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.educatius.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.educatius.org\/#organization\",\"name\":\"Educatius\",\"url\":\"https:\/\/www.educatius.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.educatius.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.educatius.org\/wp-content\/uploads\/2022\/12\/cropped-educatius\u2122_logo_primary_white-e1671525545213.png\",\"contentUrl\":\"https:\/\/www.educatius.org\/wp-content\/uploads\/2022\/12\/cropped-educatius\u2122_logo_primary_white-e1671525545213.png\",\"width\":837,\"height\":235,\"caption\":\"Educatius\"},\"image\":{\"@id\":\"https:\/\/www.educatius.org\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Educatius makes a big investment with a new global brand - Educatius","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand","og_locale":"en_US","og_type":"article","og_title":"Educatius makes a big investment with a new global brand","og_description":"World-leading but not world-known \u2013 yet! Now Swedish education company, Educatius, is relaunching its global brand journey.","og_url":"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand","og_site_name":"Educatius","article_modified_time":"2023-11-08T12:02:58+00:00","og_image":[{"width":364,"height":204,"url":"https:\/\/www.educatius.org\/wp-content\/uploads\/2023\/01\/Educatius_news.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand","url":"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand","name":"Educatius makes a big investment with a new global brand - Educatius","isPartOf":{"@id":"https:\/\/www.educatius.org\/#website"},"datePublished":"2022-12-13T10:28:00+00:00","dateModified":"2023-11-08T12:02:58+00:00","breadcrumb":{"@id":"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.educatius.org\/edu-news\/educatius-makes-a-big-investment-with-a-new-global-brand#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.educatius.org\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.educatius.org\/edu-news"},{"@type":"ListItem","position":3,"name":"Educatius makes a big investment with a new global brand"}]},{"@type":"WebSite","@id":"https:\/\/www.educatius.org\/#website","url":"https:\/\/www.educatius.org\/","name":"Educatius","description":"Just another WordPress site","publisher":{"@id":"https:\/\/www.educatius.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.educatius.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.educatius.org\/#organization","name":"Educatius","url":"https:\/\/www.educatius.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.educatius.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.educatius.org\/wp-content\/uploads\/2022\/12\/cropped-educatius\u2122_logo_primary_white-e1671525545213.png","contentUrl":"https:\/\/www.educatius.org\/wp-content\/uploads\/2022\/12\/cropped-educatius\u2122_logo_primary_white-e1671525545213.png","width":837,"height":235,"caption":"Educatius"},"image":{"@id":"https:\/\/www.educatius.org\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/edu-news\/11690"}],"collection":[{"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/edu-news"}],"about":[{"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/types\/edu-news"}],"author":[{"embeddable":true,"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/comments?post=11690"}],"version-history":[{"count":16,"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/edu-news\/11690\/revisions"}],"predecessor-version":[{"id":16548,"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/edu-news\/11690\/revisions\/16548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/media\/11753"}],"wp:attachment":[{"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/media?parent=11690"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/www.educatius.org\/wp-json\/wp\/v2\/news_category?post=11690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}