Educatius Group Sales and Schools Teams 2019

Meet the Educatius Group Team

Educatius Group Founder, Owner, CEO - Tom Ericsson  Tom Ericsson
CEO, Founder and Owner

Tom Ericsson's commitment to help international students study abroad began almost 30 years ago in Sweden. Since then, Tom has been an industry leader in several prominent global study abroad organizations, including ASPECT, and, today, of course, Explorius AB and Educatius Group.

Through Tom’s vision, Educatius Group was one of the first organizations to offer USA F1 Private Day and Public High School programs to international students. Through an extensive network of school partners, caring host family coordinators and professional staff, Educatius now welcomes thousands of students a year from over 50 countries to study at an American high school. Today Educatius' study abroad programs for international students also include University Placement in the USA as well as inbound High School programs in 13 other countries including the UK, Ireland, France, Spain, Italy, Germany, Australia and Scandinavia. Tom is also the founder of AiDucatius, supporting the alleviation of poverty by providing tuition payments, school supplies and clean drinking water to disadvantaged communities in Africa and South America.
Educatius Group CFO - Richard Lehmann Richard Lehmann

Richard graduated from college in Innsbruck, Austria in hotel management. After spending some years in the hotel industry he ended up working for STS (student travel schools), a Swedish based educational company. He worked in different management positions for 13 years.

Richard started his own IT company selling a specialised software for the tour operator industry before joining Educatius as a CFO 3 years ago. Richard has over 25 years of experience in the education/travel industry.
 Educatius Group President - Paul McLaughlinPaul McLaughlin
President - Educatius North America

Paul has 15 years of industry experience and joined Educatius after serving in senior executive roles in two other leading student exchange organizations. He's a strategic leader who focuses on forming long-term partnerships with customers. Paul brings a great mix of leadership, inspiration, operational experience, technical breadth, and passion for our business that translates to organizational growth and innovation.

Paul received a degree in Economics from the University of Massachusetts and and he completed the Senior Executive Program at Stanford University Graduate School of Business.
President of Educatius Australia and New Zealand

James Crimp
President - Educatius Australia and New Zealand

Former President of Explorius Education, James has worked in international education for nearly 30 years and has been working with Educatius Group since 2014. Before, James was a director at STS in Sweden working heavily in strategy and development of youth based High School and Language School programs primarily within Europe, Asia and USA. James has spent a considerable amount of time in China working closely with the Chinese educational authorities helping in the development of English language learning within state-run institutions.

James is currently based in Sydney also acting as National Director of Student Exchange Australia and New Zealand Ltd as well as a board member of Southern Cross Cultural Exchange based in Melbourne.

 Educatius Group Vice President of High School Programs - Kellie SullivanKellie Sullivan
Vice President of High School Programs, USA

Kellie brings over 20 years of experience in international travel and educational programs to the Educatius team in Boston. Kellie started her career in the US Peace Corps in Mali, West Africa and also lived in Japan for three years while working as an English teacher. Her industry experience includes both High School and University programs. Kellie is a seasoned manager with a substantial background in sales, operations, marketing and client relationship management.

Kellie oversees the Student Placement, Student Experience and High School Marketing teams.
Educatius Group Vice President of Partnerships and Business Development - Tsveta Semova
Tsveta Semova
Vice President of Partnerships and Business Development, USA

Originally from Bulgaria, Tsveta graduated with a degree in International Business from the University of National and World Economy in Sofia. She brings to Educatius close to 15 years of experience developing and managing teams and programs in the international, nonprofit, and K-12 education sectors. Tsveta is a dynamic connector with strong history of building solid relationships and collaborating with diverse stakeholders at leading social-sector organizations.

In her role at Educatius, Tsveta is responsible for maintaining and building a strong portfolio of school partnerships and identifying and developing new business solutions for our North American market. She is based in our Boston office and resides in the area with her family.
Educatius Group Vice President of Marketing and Communications - Carla KearnsCarla Kearns
Vice President of Marketing & Communications

Raised in Toronto Ontario, Carla graduated from the University of Western Ontario. From teaching kindergarten to international students in Taiwan, marketing study abroad programs for ASPECT International, managing an online ad agency in Hawaii, to overseeing a China business training center in Canada, Carla is inspired by international education, technology and intercultural communications. Carla also directed $62 Million Canadian federal environmental program "Retire Your Ride," was the founder of the Canada China Environmental Forum, and served on the board of directors for international organizations HKCBA and OWIT.

At Educatius, Carla works with a global team developing online channels to support local recruitment of academic international students for high schools and universities in the USA.
Educatius Group Vice President for Canada Operations and Sales - Sarah Chater  

Sarah Chater
Vice President Operations and Sales, Canada

Raised between Canada and France and currently based in Toronto, Sarah has been involved with International Education since 2002 — managing English and French programs for Canadian High schools & sharing her passion for language and cultural exchange.

For the last 6 years, Sarah has worked with one of the largest ESL schools in Canada, welcoming thousands of students from over 50 countries to Toronto.Sarah has extensive experience building working with sales offices, host families, students and business partners internationally.

Sarah will be managing every aspect of Educatius Group's operation in Canada — from managing existing and establishing new school partnerships, working with our global sales teams, to staff management, operations and student placement and will offer you and your students great support.

Educatius Group Academic Director - Dr. Sharon Tan

Dr. Sharon Tan
Academic Director

Dr. Sharon Tan received her Ph.D., M.Phil. and M.S. Biology from Yale University where she was awarded the Davenport Hooker Fellowship for Distinguished Academic Standing. Her extensive experience in education and research includes her tenure as a professor at the University of Massachusetts and Curry College, and as a postdoctoral fellow at The University of Chicago and The University of Texas.

At Educatius, Dr. Tan leads our Academic Excellence Services. With more than a decade of experience advising high school and college students, her unparalleled expertise in navigating the USA high school system and USA college application process makes her uniquely suited to help high school students succeed.

Educatius Group Director of Sales - Andreas BeyerAndreas Beyer
Director of Sales, Asia

Andreas has worked in the education industry since 1997. After graduating from the University of Lund, he joined STS Student Travel Schools working in various positions for high school and other international education programs. 

After a 3 year break from the industry, Andreas spent time in the recruitment as a Regional Director for Adecco. He later joined Educatius becoming responsible for agent sales 7 years ago.
Educatius Group Sales and Marketing Director of Southeast Asia - Emma HanssonEmma Hansson
General Manager China
Sales and Marketing Director, Southeast Asia

Emma was born and raised in Sweden. After finishing high school she went to Beijing for a year to study Mandarin Chinese. Ever since then Asia has played an important part of her life. In college she went to the United States where she majored in International Relations with a focus on Asia.

For the last 10 years she has worked in the study abroad industry predominately involved with placing international students from China and Vietnam. Having been an international student in both China and the United States and fluent in Swedish, English and Mandarin Chinese, Emma believes strongly in the mission of Educatius to provide opportunities for more students to study abroad.
 中国地区总经理-TomasTomas Simonsson
Director of Sales China

Tomas has been working in the international education industry for eight years since finishing his studies with focus on Sales and Marketing in Gothenburg.

Starting with B2C recruitment of students going on language training courses Tomas moved onto managing the Swedish market for STS.
Moving into the B2B market Tomas headed up the Agent department for the same company for two years. This took him around the world, managing partners in South America, Europe and Asia where he moved to in 2014.

Tomas started working for Educatius Group in China in January 2015. His passions are: food, traveling, fashion, and meeting interesting people.
 Educatius Group Country Director for Korea - Barney Kim
Barney Kim
Country Manager, Korea

Barney Kim graduated from Korea University and worked at LG for two years before starting at ASPECT Int’l language school in 1995. At ASPECT he worked as a country manager of the Korea office for five years and then he worked as a country manager at STS Korea until 2005. From 2006, he worked under Explorius until 2016 before joining Educatius Korea as the country manager. He has been working with Tom for more than 23 years and he has been with Educatius since the beginning.
 Educatius Group Sales Manager for Turkey - Sara PercinSara Percin
Sales Manager, Turkey

Since she studied Social Anthropology at Istanbul University, she fell in love with learning and understanding the diversity of other cultures. She followed her passion to London where she lived for over a year as an ESL student and enjoyed the experience of living with a host family.

Her university life set her on course to become an international education counselor in 1998, and after eight years of working with students & parents she left to pursue her career by working closely with agents as the country manager for a global language school group, managing their liaison office in Turkey for three and a half years.

After taking a short time pursuing other opportunities, she came back to the international education industry in 2012, becoming the editor-in-chief of a unique student magazine and portal, as well as a consultant helping international education providers with their marketing efforts to recruit in Turkey. In February 2016, Sara joined the Educatius team as Sales Manager in Turkey.
 Educatius Group Sales and Marketing Manager Brazil Juliana VarelaJuliana Varela
Sales and Marketing Manager, Brazil

Juliana has worked in the field of international education since 2000, after returning from one year as high school student in Florida and working for Disney World during a summer program. She graduated from university with a degree in marketing, worked for great established agents in Brazil sending students all over the world, and spent 4 years in New Zealand, where she had the opportunity to work as general manager for a high school organization based in Auckland that worked with students from Brazil, Germany, Italy and Spain. Working for Educatius since 2013, she has the position of Sales and Marketing Manager for Latin America.
 Educatius Group Sales Support Latin America - Thiago GomesThiago Gomes
Sales Support, Latin America

Son of Portuguese immigrants, Thiago was born and raised in São Paulo, Brazil, where he graduated with a degree in tourism at a local university. Thiago started his career in the early 2000s as an intern at the Walt Disney World, where he gained valuable hands-on experience with customer service. He has a wide experience abroad as a student, and has been in the international education industry for over 10 years, dealing with different types of programs. At Educatius, Thiago provides sales support for agents in Latin America as an expert in worldwide high school programs.
 Glenn Jones

Glenn Jones
Sales Manager for United Kingdom, Ireland, Australia, New Zealand and Europe Programmes

Working in the industry of international education since 2006 and even longer in the tourism industry, Glenn is the sales manager for high school programmes in the UK, Ireland, Australia, New Zealand, and Europe.

Glenn studied at Middlesex University in London. Before joining Educatius UK in 2015, he ran vacation language programmes for teenagers around the UK, New York City, and San Francisco. After spending 10 wonderful years living in Manchester, England he has recently got married and moved to Rome, Italy to live la dolce vita.

Educatius Group Director of Client Experience - Pierre Ermanno

Pierre Ermanno
Director of Client Experience, USA & Canada

Pierre is originally from Sweden and during the 10 years in the industry he has worked as an agent sending student abroad to all parts of the world. Pierre moved to Boston in 2011 to set up the Boston office and the Customer Service division for Educatius enrollment department. His experience as an agent is extremely valuable to all aspects of the Educatius organization.

During the period of 1997-2000, Pierre lived and studied at the Università Per Stranieri in Siena, Italy. While there, he also competed for the city’s Judo club in the Italian league.

Christian Sandberg

Christian Sandberg
Director of Operations, USA & Canada


Christian oversees the application and admission function as well as quality and compliance. He joined Educatius in 2013 and has, among other things been responsible for leading the ISO-9001 quality certification and setting up the student experience team. Before joining Educatius he worked in corporate communications for agencies in Malmo, Sweden and Brussels, Belgium.

He has a master’s degree in international business from Uppsala University in Sweden. He is based in Boston.